Project Overview

A spec commercial for Bodega Garzón, the Uruguayan winery set in the hills of Maldonado. Not a commission: a piece made to show what modern production can do for a premium brand with a real place, real products and a very specific way of living.

A traveler arrives for the harvest and, over fifty seconds, goes through the day the winery is known for — sunlight in the leaves, the pick with friends, the cellar, the fire, the Tannat, the balloon over the hills — told the way you would tell it to a friend.

Concept & Approach

We started from the real location: photography of the vineyard, the cellar and the table became references for every frame, so the place is recognisable. The cast — a traveler and two friends — was designed in full, with a fixed wardrobe that includes the winery’s own hat, so faces and props hold from shot to shot.

The look is warm, sunlit and a little vintage. The voice-over was recorded as one continuous take — a woman telling a friend about it — and the closing plate carries the winery’s own slogan, left in silence.

Production Workflow

Garzón was produced like a real commercial: research first, one decision at a time, and nothing produced without a plan.

1 · Research — a brand bible (pillars, sensory intent, cultural context) and real location photography as reference.

2 · Script — 51 seconds with English voice-over, written as a moment you tell a friend.

3 · Look — a vintage-lens, warm-afternoon look, locked after an A/B test.

4 · Design — the traveler and two friends (face, wardrobe, props), plus the winery’s products, balloon, barrel and sign.

5 · Key frames — 23 approved stills in edit order, each built from the same approved references.

6 · Motion — each approved still brought to life.

7 · Voice — one continuous take, edited for breath and rhythm; the closing slogan stays in silence.

8 · Finish — final edit and delivery in 1080p, ultra-wide 21:9.

Characters & Wardrobe

Three characters, each designed in full: face, wardrobe and props. The winery’s own hat, with its real ribbon, is part of every design, so the cast reads as one group from the vineyard to the cellar.

Environments, Props & Product Placement

Real products and places appear as they are: the wines, the olive oil, the barrel, the sign and the hot-air balloon each have an approved reference. Labels are checked at full zoom for lettering, and any shot that fails is redone rather than patched.

Human Performance

The tone is human, not promotional: the traveler laughs, gets quietly moved, shares the moment with friends and later retells it. Casting, wardrobe, acting direction and a voice that sounds like a friend telling you about it carry the emotion.

Final Outcome

A 51-second film in ultra-wide format that Kawari wrote, art-directed, produced, edited and voiced end to end. It is our reference for how far a premium spec piece can go, and the calling card we show to brands.

Independent spec work. Not affiliated with, or endorsed by, Bodega Garzón.